
EXAMPLE PROJECTS
INVESTOR READINESS
Support preparation of investor deck with leadership team, pitch practice workshops, intros to 30+ targeted investors, and deck iterations.
DMRV RESEARCH PROJECT
Research innovative technology and human solutions to baseline and regularly monitor agroecological metrics on farms. This included CO2e / total carbon budget (Scope3), Soil Health (SOC as a proxy) and Biodiversity.
GTM STRATEGY PIVOT
Identify value proposition alignment within a target ICP, support the hypothesis with cohort data, modify GTM with S&M targeting new customer type and channel partners resulting in new and expansion revenue growth.
MARKETING STRATEGY
High level marketing strategy: competitive analysis, industry audit, SWOT, GTM strategy, vision/mission/values, brand: positioning, messaging, USPs, audience development and segmentation, metrics development
SERVICES
Board & Strategy work is managed by our founder Wayne Gibbins. He bring's experience of operating in startups over twenty year across a range of functions. Combined with three years working in Venture Capital investing in B2B SaaS companies, being on both sides of the investment table and a strategic exit; he brings insights, a strong network and intelligence to early stage boards, founders and their exec teams. Wayne is ably supported by consulting advisors with backgrounds in agriculture, startups, and finance to bring a full 360 approach to our agrifood advisory service.

STRATEGIC WORK
On contract or as fractional CxO:
Development of regenerative, sustainable and circular mindsets, practices and technologies; including Research, Market Analysis, Competitor Analysis, Positioning & Messaging, GTM Strategy, ICP development, Marketing Strategy, Partnerships Strategy, Metrics Development, Tooling, Hiring Plans, Next Round Fundraising Support and Strategic Exit & Investor Readiness.

BOARD ADVISOR / NED / MENTOR
Supporting boards, founders & management teams to drive growth, strategic planning & decision making, corporate events (inc M&A, fund raising and exits) and governance. Utilising both personal experience and an extensive network to embed sustainable, regenerative and sustainable thinking into a companies DNA.

INVESTOR READINESS
A planned program to prepare for fundraising events. This engagement follows a process with fact-finding calls, reviews of decks, models, diligence checks, and other areas that are evaluated by professional investors; HNW, angels, family offices, impact investors, and venture capital (VC) firms.